On August 15th, Haitian Mexico held a grand Open Day in Guadalajara, Mexico. This event not only allowed local customers to learn about Haitian International’s latest technological innovations but also served as a comprehensive display of the company’s commitment to deeply rooting into the local market and strengthening localized delivery and service capabilities.
1. Localized Operations Stressed to Build Global Competitiveness
The event kicked off with traditional Mexican music, creating a lively and culturally rich atmosphere. At the event, Mr. Xu Biyun, General Manager of Haitian Mexico, delivered a speech, detailing Haitian Machinery’s global strategy and emphasizing the crucial role of Haitian Mexico as a regional center in enhancing localized operations and customer service.
Mr. Xu emphasized that Haitian International is a global leader in injection molding machine manufacturing, constantly driving product innovation and iteration based on market demands. Leveraging Haitian group’s layout in multiple fields from CNC machines, to die casting, laser machinery, drive technology, and smart manufacturing, Haitian is able to provide one-stop solutions in the machinery and equipment sector.
In recent years, the company has continuously deepened its overseas development strategy, actively establishing regional management centers, manufacturing centers, as well as application and service experience centers in key global markets. This is to fully meet the region-specific needs of local markets, earning the trust of many overseas benchmark customers and go-global Chinese enterprises through a well-established localized supply chain and efficient, convenient local services and support.
Haitian Mexico is a crucial part of Haitian’s global strategy. Serving as a regional management and manufacturing center for the Americas, Haitian Mexico has gradually expanded its market influence and localized delivery capabilities since its operation in 2022. It not only serves the Mexican market but also gradually extends its coverage to the entire Americas. Through this hub, Haitian can respond more quickly to the needs of customers in the Americas, providing one-stop solutions, thereby further enhancing customer satisfaction.
2. A Technical Feast: from Solution Demonstrated to Client Interaction
During the Open Day, Haitian Mexico showcased several injection molding solutions designed for the Americas market, including the Haitian MA2000V/750, Haitian JU5500V/3450, Zhafir ZE1500V-300, and Zhafir VE1900Ⅲ-640h, covering various application fields such as automotive, home appliances, and consumer electronics. These solutions fully demonstrated Haitian’s continuous iteration and optimization in injection molding technology around areas of interest to customers, such as energy efficiency, intelligence, and sustainability, drawing the attention of many industry experts and customers. Additionally, products from other Haitian Group divisions, such as CNC machines, die-casting machines, and smart manufacturing one-stop solutions, were also showcased.
At the event, Haitian Mexico’s technical experts provided detailed demonstrations of the equipment’s innovative features and user-friendly operations, engaging in in-depth technical exchanges with customers. This allowed customers to gain a more comprehensive understanding of Haitian’s products and services, not only deepening their understanding of Haitian’s advanced injection molding technology but also fully appreciating Haitian’s strategic vision and professional capabilities in perfecting the industry chain.
3. Looking Ahead: Strategic Vision and Forward-looking Planning
In the future, Haitian Mexico will continue to refine its strategic layout as a regional center, continuously deepening its delivery and service capabilities in the local market. It is committed to focusing on the personalized needs of local customers, providing more efficient and energy-saving solutions, and helping customers stand out in a highly competitive market. Together with customers and partners, Haitian Mexico aims to establish long-term, stable cooperative relationships, jointly promoting the development of related industries in Mexico and surrounding regions to shape a better future.
